Service
Websites & Lead Generation
Conversion-focused websites, landing pages and Google Ads management, offered selectively and built to plug into your lead response and CRM.
More traffic does not help if the leads go nowhere
Koral Digital started in lead generation and digital marketing for roofing, solar and home-service companies: Google Ads, websites, funnels and analytics. That work made one thing clear. Producing leads is only half the job; the other half is what happens after the form is submitted.
Plenty of contractor websites look fine but make it hard to request an estimate, do not tell the office where a lead came from and send submissions to an inbox nobody watches closely. Plenty of ad accounts are tuned for cheap form fills instead of booked appointments.
We still take on website, landing page and Google Ads work when it fits, and we build it to connect directly to your lead response and CRM. We are not a full-service agency, and if a larger agency or a specialist is a better fit for what you need, we will tell you.
Deliverables
What is included
Conversion-focused websites
Fast, mobile-friendly sites with clear service pages, accurate service-area information, simple estimate request forms, and the real trust details customers look for, such as licensing, warranties and photos of your own work.
Landing pages and funnels
Focused pages for a specific service, offer or campaign, such as storm inspections or kitchen remodel consultations, with tracking in place from launch.
Google Ads / PPC management
Campaign setup, keyword and location targeting, ad copy, negative keywords and ongoing management, with conversion tracking tied to your CRM where possible.
Google Business Profile hygiene
Accurate categories, services, service areas and photos, with profile messages and calls routed into your lead process.
Sales-enablement consulting
Practical help with estimate presentation, follow-up scripts and the handoff between marketing and sales.
Process
How the engagement runs
- 1
Fit check
We talk through your goals, current marketing and lead process, and tell you honestly whether we are the right fit for the work.
- 2
Plan
A written scope covering pages or campaigns, tracking, integrations and what you will need to provide, such as photos, license details and service descriptions.
- 3
Build
We design and build the pages or campaigns, with form routing and source tracking connected to your CRM.
- 4
Test and launch
We test forms, calls and tracking end to end before anything goes live.
- 5
Review and optimize
Regular reviews based on booked appointments and signed work where that data is available, not just traffic.
A good fit if…
- Contractors whose current website makes it hard to request an estimate or does not show where leads come from
- Businesses running Google Ads without clear tracking from click to booked appointment
- Companies that want marketing and lead follow-up handled by the same partner
What this is not
- Guaranteed rankings, lead volumes or ad results. No honest provider can promise those.
- Full-service agency work at scale, such as large content programs, video production or managing many ad platforms at once.
- Purchased lead lists, lead reselling or anything that misrepresents your business, such as fake reviews.
Tools we commonly work with
Vendor-neutral — no reseller or partner arrangements. Integration depth depends on each vendor's API access and your plan.
- Google Ads
- Google Business Profile
- Google Analytics
- Google Tag Manager
- CallRail
- WordPress
- HubSpot
- HighLevel
- Calendly
Example: a storm-inspection landing page wired into the CRM
- 01After a hailstorm, a Google Ads campaign targets roof inspection searches within the contractor's own service area.
- 02Ads point to a focused landing page with a short inspection request form and a tracked phone number.
- 03Form submissions and calls create leads in the CRM with the campaign and keyword attached.
- 04The lead-routing workflow alerts the estimator covering that area and prepares a reply draft for approval.
- 05Campaign reviews look at booked inspections and signed jobs by campaign, not only at form fills.
FAQ
Websites & Lead Gen questions
Is Koral Digital a full-service marketing agency?
No. Koral's roots are in contractor lead generation, and we still build websites and landing pages and manage Google Ads where it fits. Our main focus is the systems that turn leads into booked jobs, and if you need large-scale agency work or a specialty we do not offer, we will say so.
Can you guarantee first-page Google rankings or a set number of leads?
No, and you should be cautious of anyone who does. Search rankings and ad performance depend on competition, budget, your reviews and many other factors outside anyone's control. What we can commit to is a well-built site, clean tracking and honest reporting on what is working.
Do you work with contractors outside Texas or the United States?
Yes. We work remotely with contractors worldwide. Websites, landing pages and Google Ads campaigns are built and managed online, and ad targeting is set to your own service area, wherever that is.
Can you take over our existing website and ad accounts?
Often, yes. We start by reviewing what you have, since a full rebuild is not always necessary. We recommend that your domain, website and ad accounts stay in your name, and we set things up that way so you keep full access whether or not we keep working together.
Related services
Revenue Attribution & Reporting
Reporting that follows each lead from its source through appointment, estimate and signed contract, so marketing and sales decisions rest on your own data.
Lead-to-Booked Pilot
We take one or two of your lead sources and build the path from first inquiry to scheduled estimate in the tools you already use: capture, duplicate checks, routing, human-approved replies, scheduling handoff and reporting.
Automation & Systems Integration
Practical integrations and automations using native features, n8n, Zapier or Make, with AI-assisted classification and drafting kept under human review and clear escalation.
Find out where your leads are slipping.
Book a free 30-minute consultation. We will walk through how an inquiry moves through your business today and point out the gaps worth fixing first — whether or not you hire us.