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KORAL DIGITAL

Service

CRM Rescue & Implementation

Get the CRM you already pay for cleaned up, configured around how you actually sell, and connected to the rest of your tools.

The CRM is full, but nobody trusts what is in it

A lot of contractor CRMs were set up in a hurry, often by whoever had a free afternoon when the subscription started. A few years later there are duplicate contacts, stages nobody uses, custom fields spelled three different ways, and jobs still marked "Lead" long after they were built and paid for.

When the data is unreliable, people stop using the system. Salespeople keep notes on their phones, the office tracks follow-ups on a whiteboard or spreadsheet, and the owner cannot get a straight answer about the pipeline without asking three people.

The usual reaction is to shop for a new CRM. Sometimes that is the right call. Often, though, the system you have can do the job once it is cleaned up and configured around how your business actually sells, and switching platforms brings its own cost in migration, retraining and disruption.

CRM Rescue starts with an honest assessment of whether your current system can work. Then we fix it, or help you move if it truly cannot.

Deliverables

What is included

CRM assessment

A review of your current setup, data quality, user habits and plan level, ending in a plain-English recommendation: fix in place or migrate, and why.

Data cleanup

Deduplication, standardized lead sources, job types and statuses, archiving of dead records, and correction of the fields your reports rely on. We take a full backup before changing anything.

Pipeline and stage configuration

Stages, statuses, required fields, task templates and user permissions designed around your sales process, including separate pipelines where the work genuinely differs, such as retail and insurance jobs.

Integrations

Connections between your CRM and lead sources, phone and call tracking, calendars, field documentation or accounting, using native integrations first and an integration layer only where needed.

Migration, when warranted

If moving platforms is the right call, we plan the field mapping, run test imports, set a cutover date and validate the data before your team switches over.

Team rollout

Short training sessions for office, sales and production, plus a written usage guide, so everyone uses the system the same way.

Process

How the engagement runs

  1. 1

    Assess

    We look at how your CRM is configured and how it is actually used, talk with the people who use it every day, and review data quality.

  2. 2

    Recommend and scope

    You receive a written recommendation and a fixed-fee proposal covering what to clean up, what to configure, what to connect, and whether migration is warranted.

  3. 3

    Clean and configure

    We back up your data, then clean records and build the pipeline, fields, templates and permissions agreed in the proposal.

  4. 4

    Connect and test

    Integrations are built and tested with sample records before they touch live data.

  5. 5

    Roll out and adjust

    We train your team, hand over documentation and make adjustments during the post-launch window defined in your proposal.

A good fit if…

  • Contractors whose CRM is full of duplicates, unused stages or inconsistent data
  • Teams where salespeople or the office track work outside the CRM because they do not trust it
  • Owners considering a switch to a new CRM who want an independent, vendor-neutral opinion first
  • Growing companies moving off spreadsheets that want their first CRM set up properly

What this is not

  • Software licenses. Your CRM and other subscriptions stay in your name and on your account.
  • Custom software development or building a CRM from scratch.
  • Ongoing CRM administration after the adjustment window, which is available through managed support.

Tools we commonly work with

Vendor-neutral — no reseller or partner arrangements. Integration depth depends on each vendor's API access and your plan.

  • JobNimbus
  • AccuLynx
  • Roofr
  • Jobber
  • Housecall Pro
  • ServiceTitan
  • HubSpot
  • HighLevel
  • Contractor Foreman
  • Buildertrend
  • CompanyCam
  • QuickBooks
  • Zapier
  • Make
  • n8n
Illustrative example — not a client result

Example: cleaning up a roofing CRM before storm season

  1. 01Export and back up all contacts, jobs, notes and attachments the platform allows.
  2. 02Merge duplicate contacts matched on phone, email and property address, with uncertain matches flagged for the office to review.
  3. 03Collapse loosely used statuses into a defined set of stages, each with a written entry rule.
  4. 04Split retail and insurance work into separate pipelines, with insurance stages for claim filed, adjuster meeting, approval and supplement.
  5. 05Make lead source and assigned rep required when a lead is created, and backfill those fields where the history allows.
  6. 06Train the office and sales reps on the new stages and publish a one-page usage guide.

FAQ

CRM Rescue questions

Should we switch CRMs or fix the one we have?

It depends on whether your current system can support how you sell, not on which product has the newest features. We review your process, data and plan level, then give you a written recommendation. Often a cleanup and reconfiguration solves the problem with far less disruption than a migration, but when a platform is genuinely the wrong fit, we will say so.

Which CRMs do you work with?

We are vendor-neutral and commonly work with contractor platforms such as JobNimbus, AccuLynx, Roofr, Jobber, Housecall Pro, ServiceTitan, Buildertrend and Contractor Foreman, as well as general CRMs like HubSpot and HighLevel. We are not a certified partner or reseller of any of them. What we can configure or integrate depends on each vendor's features, API access and your plan.

Will we lose data during cleanup or migration?

We take a full export before changing anything and test merges and imports on a sample before running them on everything. Uncertain duplicate matches are flagged for a person to review rather than merged automatically. Some vendor exports leave things out, such as certain attachments or activity history, and we identify those gaps before any migration begins.

How long does a CRM rescue take?

It depends on the size of your database, the number of integrations and whether a migration is involved. After the assessment, you get a fixed scope and timeline in a written proposal, so you know what to expect before any work starts.

Our team will not use the CRM. Can you fix that?

Poor adoption is often a design problem: too many fields, stages that do not match reality, or the same information entered twice. We simplify the setup around how your team actually works and train them on it. Nobody can force people to use a tool, but we can remove the reasons they avoid it.

Related services

Find out where your leads are slipping.

Book a free 30-minute consultation. We will walk through how an inquiry moves through your business today and point out the gaps worth fixing first — whether or not you hire us.